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Small business requires a full range of computer hardware, software and
web related services to achieve prominence in the Internet market place
, which is becoming more difficult. Most recently I was retained by
several small businesses to do SEO of their websites and assist them in
obtaining better web position. Some of them were using adwords campaigns
which were not cost effective, producing little or no business.
After reviewing and analyzing numerous adwords campaigns, the majority
were found to be well conducted. The settings were more or less
reflective of the specifics of their business and from where they were
attempting to acquire new business. Not surprisingly this broader
picture obtained was very similar to the results of several adwords
campaigns I designed a couple of years ago. Industry wide pay per click
abuse was blatantly apparent ranging from a conflict of interest by
search engines generating income from adwords pay per click campaigns on
one side and encouraging or knowingly allowing adsense where income is
generated from clicks.
This abuse reached epidemic proportion resulting in litigation,
including a 90 million dollar class action settlement. However the abuse
continued due to lack of controls and remains today an industry problem.
We are suffering from search engine industry wide schemes to inflate
profits illegally. Even worse, this exploitation of public domain has
resulted in a market place for a few privately owned companies rewarded
by billion dollars earnings and profits.
This page attempts to generate more public opinion on what is happening
in our industry as very little information is available despite an
obvious need for change.
Contributions are welcomed from anyone, especially small business owners and
supporting computer specialists involved in SEO and adwords campaigns
design.
To
analyze your adwords campaign and determinate your exposure
to illegal multiple clicks please use the form on the right.
The analysis is free of
charge and you will be
advised what information is required. |